Managing Director
Derar Awwad is a seasoned digital and telecom leader with over 20 years of experience driving transformation across multinational and regional operators in the MENA region — including Orange Group, STC, Mobily, and Ooredoo.
Recognized for delivering measurable business value, Derar has led strategic initiatives from concept to commercial launch across B2C and B2B sectors. His expertise spans innovation, ICT partnerships, digital transformation, and strategic consulting, helping organizations bridge strategy and execution.
He has partnered with leading digital and e-commerce brands such as Talabat and Careem, contributing to the evolution of commerce and retail operations in the region.
Derar holds PMP and PMI-ACP certifications, reflecting his mastery of traditional project management and agile methodologies. Passionate about coaching and leadership, he empowers teams to perform with clarity, purpose, and measurable results.
Academically, Derar holds a degree in Business Administration with a focus on strategic and business planning, and advanced postgraduate diplomas in Digital Business from Columbia Business School and MIT.
Through DAdvisory, he combines strategic vision with hands-on expertise to help organizations and retailers transform digital strategies into sustainable growth and operational excellence. A detailed profile is available upon request
